Natural selection is Charles Darwin’s most celebrated theory. It depends on the fact that in each generation there will be mutation. This mutation creates variation in a species affording some with an advantage to survive in a changing world.
Today we are seeing a new world emerging. A world of rapid change, iteration and re-invention, even within a single lifespan. This is the digital world. As we observe the rise of the digital world we are also seeing the evolution of a new ‘breed’ of human, the Digital Human. In place of favourable genetic mutations the Digital Human augments his or herself in a shroud of technology which is constantly mutating, iterating and updating, and bolting on modular upgrades as and when they see fit to suit their individual needs and desires.
The Digital Human feeds off data, and demands a highly personalised experience from the applications that they use and the services that they interact with.
The evolution of the Digital Human can be seen through the lens of the three technological topics in Aurora, our Horizon Scanning Programme: Intelligent Insight & Automation, Ubiquitous Interaction and Distributed Disruption.
Intelligent Insight & Automation explores the future of data beyond predictive analytics, through to prescriptive analytics and full robotics. Critically this technology is adaptive and able, like the most successful creatures in evolution, to respond to changes in its environment. For the Digital Human analytics and automation platforms help them to understand the changing world around them and automate responses quickly to survive through, or take advantage of these changes.
The Digital Human feeds its desire for data through a ‘Device Mesh’, a shroud of devices and sensors connected to each other via the cloud. These devices may manifest in many different forms from manual entry on a PC, to obvious collection on our smartphone and wearable devices to almost invisible gathering and transmission. All of this data however is nothing without intelligent use of analytics to provide insight back to the user, automating changes, evolving with the world around them seamlessly.
The way that technology is able to play back its insights to us is critical to our digital evolution. In order for us to interpret an all pervasive layer of information interactions must be subtle but clear. Technologies like augmented reality offer a platform for information to be layered on top of the world around us, allowing us to draw on the crowd sourced knowledge of the internet to obtain a ‘perfect knowledge’ of any given subject without having the need to learn or memorise any details. This trend is set to continue with the ‘interfaceless interface’ silently helping us about our daily lives. The ambient or embedded nature of these interactions enhances the sense that we are ‘evolving’ as digital humans.
The way that we interact with services is also shifting from centralised control to distributed mediums. Services like Airbnb and Uber have been a great expression of this change, connecting consumers directly with individual suppliers of services, but even systems like this still depend on centralised validation for their financial transactions. A technology taking this world by storm is the blockchain, the fundamental technology behind bitcoins distributed validation of transactions, which has the potential to change not only the way that we carry out payment, but how do we as individuals play a part in the collective validation process, forming a part of a crowd sourced consensus of validity and building up a quantified self, a digitised self through a history of transactions and validations?
It makes you wonder, is it our digitised self that is evolving or is it us?