Winning the battle of bank customer retention by valuing the customer base

During this period marked by declining revenue linked to historically low rates and by the emergence of new competition from non-banking players, banks must continue, if not accelerate, their digital transformation and strengthen their customer focus.

The retention battle depends on the ability to include the actions taken in a global strategy to develop the customer base, in the intelligent use of Big Data technologies and in the involvement of all of the bank’s players. Continue reading