How can customer intelligence and artificial intelligence be used to build on the experience economy?

At the 54th round table on “Innovation and Cross-Media”, MC Factory gathered together four experts to speak about Customer Intelligence and Artificial Intelligence. Marketing and CRM Directors from IKKS, PSA, Fnac-Darty and Oui SNCF assembled to present their mission statements and their drive towards customer relations. Continue reading

How to Format Your Smartphone and Tablet Securely

smartphone

Formatting iPhones and iPads, as well as Android smartphones and tablets, in such a way as to make data recovery impossible is a simple and quick operation — thanks to the latest encryption tools.

When formatting the memory of a PC, a Mac, a smartphone or a tablet before selling it, the data is not completely erased. The software limits itself to making the disk “overwritable,” without proceeding with the physical removal of the data present. With the right programs, the next owner of the device could retrieve sensitive information. Continue reading

Artificial intelligence startups attract tech giants

Artificial intelligence startups

Given the competition in tech and the maturity of the market, artificial intelligence is finally coming out of the shadows. If AI is driven by investments from tech giants, it’s also driven by very young organisations. Startups have carved themselves out a niche on this new market, and it’s not causing friction with the bigger companies. On the contrary, the number of merger/acquisitions, such as fund raising rounds, are on the up. Scroll down for a detailed account of this growing market.  Continue reading

How HR can include AI in their business strategy

Consulting agency, Gartner, has published a threatening report: by 2020, Artificial intelligence could replace skilled professionals in the fields of medicine, law or IT. But this technology won’t only be useful for repetitive or time consuming tasks, it will also have its uses in skilled professions where the added value usually lies within human intelligence. Continue reading

The Pros and Cons of the Multi-Cloud Trend for Businesses

A growing number of enterprises are choosing to migrate their information and applications onto the cloud. Whether they opt for a “lift and shift” or “re-platforming” approach, business adoption of the cloud is moving faster and wider than ever.

Businesses have quickly discovered that relying on a single cloud solution might not be sufficient to meet their future needs. In 2018, their strategy will be more focused on following a cloud-based model. Gartner foresees that by 2019, the multi-cloud approach will become the norm for 70% of businesses in contrast to 10% today. Continue reading