How can customer intelligence and artificial intelligence be used to build on the experience economy?

At the 54th round table on “Innovation and Cross-Media”, MC Factory gathered together four experts to speak about Customer Intelligence and Artificial Intelligence. Marketing and CRM Directors from IKKS, PSA, Fnac-Darty and Oui SNCF assembled to present their mission statements and their drive towards customer relations. Continue reading

Artificial intelligence startups attract tech giants

Artificial intelligence startups

Given the competition in tech and the maturity of the market, artificial intelligence is finally coming out of the shadows. If AI is driven by investments from tech giants, it’s also driven by very young organisations. Startups have carved themselves out a niche on this new market, and it’s not causing friction with the bigger companies. On the contrary, the number of merger/acquisitions, such as fund raising rounds, are on the up. Scroll down for a detailed account of this growing market.  Continue reading

How HR can include AI in their business strategy

Consulting agency, Gartner, has published a threatening report: by 2020, Artificial intelligence could replace skilled professionals in the fields of medicine, law or IT. But this technology won’t only be useful for repetitive or time consuming tasks, it will also have its uses in skilled professions where the added value usually lies within human intelligence. Continue reading

Artificial Intelligence as a System of Trust and Accountability

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The first thing we must understand is that the term “artificial intelligence” (AI) has been happily taken over by the digital marketing establishment. It is a means to simplify developing the marketing materials that they view as essential to drumming up business. It leads ordinary people like you and me down the path of looking at AI as the development of a race of machines, robots if you will, that will be as smart if not smarter than us. That is a disturbing thought for most to the extent that some people view AI as a prelude to the apocalypse. Continue reading

Artificial Intelligence: The Interface to Digitally Transforming Your Life

There is no doubt that the need for companies to get serious about digitally transforming their business and production processes is critical to maintaining their competitive edge. The customer is driving the need to be able to get to market faster with products that are competitively priced with the features and capabilities they demand. Artificial intelligence (AI) is at the core of being able to realise success. Continue reading

How Artificial Intelligence Can Also Make The Internet Run Better

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From vacuum-cleaner robots that clean your house all by themselves to virtual assistants that can keep track of every appointment in your work agenda to self-driving cars that will soon be circulating on the streets of our cities: One of the most important applications of Artificial Intelligence is the ability to make our technological devices ever more autonomous, able to understand on their own how to accomplish a task. Yet it is curious that while many such devices connected to the internet are learning to run on their own, the system that supports this transformation — network infrastructure (routers, hubs, servers, etc.) — continues to largely be operated manually. Continue reading

Why we need governance to support the development of AI in cybersecurity

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Artificial Intelligence is set to play an increasingly important role in our lives. And while the general public may still consider it the work of science fiction, it is already all around us, if only in discourse, and looks here to stay. But we must equip ourselves if we are to truly make the most of this progress and master its by-products.  Continue reading

The ‘Cognitive Services’ bringing AI to business applications

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Have you ever wondered to what extent your business applications might benefit from functions based upon artificial intelligence (AI) and deep learning? This question has long seemed irrelevant given the complexity of implementing these algorithms, but things have changed. Take the example of Microsoft’s Cognitive Services, which offer access to an effective image recognition engine via a hosted service. Continue reading