Innovation Management

Corporate responsibility: combining business performance and sustainable development

2 April 2018

Corporate responsibility: combining business performance and sustainable development

In our ever-changing world, businesses are increasingly facing up to their economic, social and environmental responsibilities. But by adopting more ethical and sustainable policies, businesses can contribute to the creation of a fairer society whilst protecting the environment.  

RESPONSIBLE BUSINESS PERFORMANCE WILL BE SUPPORTED BY INNOVATION

Against all odds, adopting ethical business practices can be a true economic performance lever for businesses. By improving a company’s overall efficiency and profitability, CSR (Corporate Social Responsibility) can also generate additional wealth.

CSR also creates a high level of immaterial capital by raising the company’s brand value. At a time when ethical values are of increasingly high importance to consumers and employees, CSR is unavoidable for companies that want to stay in the market.

  1. Human capital (recognising and rewarding talents, market attractiveness, and happy, committed, motivated employees)
  2. Immaterial capital (improved brand image and company reputation)
  3. Large-scale savings (reduce costs caused by staff turnover, use of resources, business trips or waste production)

FINANCIAL RESPONSIBILITY IN THE MARKET TO STRENGTHEN LINKS WITH STAKEHOLDERS

In striving for ethical business practice, CSR promotes transparency and a dialogue between the company and its stakeholders, such as the customers, suppliers, shareholders, public authorities and communities. Today, companies must prove vigilant in their respect for human rights and the environment, not only in their domestic market but in any country affected by the company’s activity.

  • Responsible purchasing policies
  • Respecting human rights and ethical standards, at home and abroad
  • Fighting against corruption and child labour

A COMPANY WHICH PROMOTES WELL-BEING, EQUAL OPPORTUNITIES AND DIVERSITY

When it comes to a CSR policy, people are always at the heart of the company’s project. So whilst the issue of well-being in the workplace is vital, CSR will also meet the expectations of a whole new generation of employees who want to feel good in their company.

Recognising and rewarding talent through training, creating a good working environment and promoting social conversations are all ways that will allow employees to thrive. CSR is therefore essential for maintaining the talent pool and   bringing about employee commitment.

SOLIDARITY ACTIONS TO SUPPORT LOCAL DEVELOPMENT

To reinforce their contributions to the common good, a company can choose to set up solidarity actions. This commitment to solidarity and civic rights might involve sponsorship, supporting innovation and funding programmes that provide access to water and education, or even assisting vulnerable communities. Digital inclusion is also a major issue here.

Instead of simple sponsorship programmes, many companies are now turning their attentions towards more complex projects, getting both the company and its employees involved.

BUSINESSES REALISE THEIR IMPACT ON THE ENVIRONMENT

When it comes to CSR, environmental issues are now more important than ever before. This covers all aspects of sustainable development, and particularly those linked to climate change, energy, reducing the company’s carbon footprint and greenhouse gas emissions as well as reducing waste.

Fabienne Mathey-Girbig est depuis 2010, directeur de la Responsabilité d’Entreprise et du Développement Durable du Groupe Sopra Steria, direction qu’elle a créée après avoir rejoint le Groupe en 2004.
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