Corporate responsibility: combining business performance and sustainable development

In our ever-changing world, businesses are increasingly facing up to their economic, social and environmental responsibilities. By adopting more ethical and sustainable policies, businesses can contribute to the creation of a fairer society whilst protecting the environment.

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INNOVATION SUPPORTS RESPONSIBLE BUSINESS PERFORMANCE

 

Businesses can leverage ethical business practices to improve their economic performance. By improving a company’s overall efficiency and profitability, CR (Corporate Responsibility) can also generate additional wealth.

By raising the company’s brand value, CR also creates intangible capital. At a time when ethical values are increasingly important to consumers and employees, CR is essential for companies that want to stay in the market.

  • Human capital (recognising and rewarding talents, market attractiveness, and happy, committed, motivated employees)
  • Intangible capital (improved brand image and company reputation)
  • Large-scale savings (reduce costs caused by staff turnover, use of resources, business trips or waste generation
 

RESPONSIBILITY IN THE MARKET STRENGTHENS LINKS WITH STAKEHOLDERS

 

CR promotes transparency and a dialogue between the company and its stakeholders – customers, suppliers, shareholders, public authorities and communities. Today, companies must prove vigilant in their respect for human rights and the environment, not only in their domestic market but in all countries in which they sell or source their products and services.

  • Responsible purchasing policies
  • Respecting human rights and ethical standards, at home and abroad
  • Fighting against corruption and child labour

A COMPANY THAT PROMOTES WELL-BEING, EQUAL OPPORTUNITIES AND DIVERSITY

 

People are always at the heart of the company’s CR policy. So whilst the issue of well-being in the workplace is vital, CR will also meet the expectations of the new generation of employees who want to feel good about their company.

Recognising and rewarding talent through training, creating a good working environment and promoting social dialogue allow employees to thrive. CR is therefore essential for maintaining the talent pool and bringing about employee commitment.

ACTING TO DEVELOP LOCAL COMMUNITIES

 

To reinforce its contributions to the common good, a company can choose to set up solidarity programmes. This commitment to solidarity and civic rights might involve sponsorship, supporting innovation and funding programmes that provide access to water and education, or even assisting vulnerable communities. Digital inclusion is also a major issue here.

Instead of simple sponsorship programmes, many companies are now turning their attention towards more complex projects, getting both the company and its employees involved.

BUSINESSES RECOGNISE THEIR IMPACT ON THE ENVIRONMENT

 

When it comes to CR, environmental issues are now more important than ever before. Environmental issues – particularly climate change – are now more important than ever before in CR; it covers all aspects of sustainable development, including reducing a company’s greenhouse gas emissions and waste.